← All work
A Dubai gold and diamond traderLive
The whole business came off a paper book
Stock, sales, customers and cash moved from a paper ledger to a CRM built for the trade.
The problem
Everything ran in a book. Stock, who owed what, which stone went out on approval and never came back. Nobody could answer a question about the business without turning pages, and nothing could be checked twice.
What we built
- Stock tracked by piece, by carat and by gram, because the same stone is sold three different ways
- Certified and uncertified stones handled as genuinely different things
- A custom order workflow that follows a job from quote to collection
- Live gold rate feeding pricing, so a quote is never yesterday’s number
- Invoicing, customer ledgers and cash position in one place
- build phases
- 28build phases
- tasks shipped
- 170tasks shipped
- database migrations
- 120database migrations
Why it mattered
This was not a CRM bought and configured. Off-the-shelf software has no concept of selling one stone by three units of measure, which is exactly why it had to be built.
Deployed to Frankfurt for latency and data residency. In daily use.
Stop losing hours to work a system should be doing.
Start with the audit. We map exactly where automation pays off, and tell you the order to do it in. It costs nothing and there is no pitch.