A UAE luxury jewellery retailerBuilt, in client review

A storefront the owner can run without us

Scroll cinematics on the front, and an upload system a non-technical owner runs himself.

The problem

The brief was blunt: every competitor site was a simple webpage with some nice photos. They wanted something that felt like the product. They also could not afford to call a developer every time a price moved.

What we built

Three independent diamond grading reports shown side by side on the storefront, each from a different named lab, listing cut, carat weight, colour grade and clarity grade, so a buyer can compare certificates before choosing a stone.

Scroll cinematics that zoom into a diamond and back out to the mountain it came from
An upload system the owner runs himself, five or six products a day, no developer involved
A UAE gold price that refreshes on its own
A product catalogue built around how the shop actually merchandises

Loose faceted diamonds scattered across a jeweller's grading card under the storefront's Loose Diamonds section heading, with tweezers resting at the edge of the frame. — Loose diamonds

An arrangement of coloured gemstones, sapphires, rubies, emeralds and topaz among them, under the storefront's Gemstones section heading. — Gemstones

feedback rounds, all closed: 9feedback rounds, all closed

Why it mattered

The interesting engineering was not the animation. It was making it so the owner never has to call us to change a price.

Built and handed over. Awaiting the client’s go-ahead to deploy.

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